Market research is not as hard as it sounds people. Some believe market research can be harder online because of the large, random amount of people which could be interested in your product/service.
Ask people on forums, chat, IM's and not-so-close friends in real life. Create some figures, how many were interested? What would they like to see changed? Break this down into literature and math. Written reports and crude figures you can use for some cash projections.
Don't overlook this step when starting your online business. It costs only a small amount of time.
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