Competing In A Highly Competitive AdWords Campaign

Quick Tip: If the cost per click for all useful keywords relevant to your site has gone way past your budget limit. Create a new website or service offering something free and easier to promote on AdWords. Then advertise this *new* site and repeatedly mention the old one on the site. Sure it's a round-a-bout way of doing things and obtaining traffic but better than not having any AdWords traffic to your site and it allows you to compete without needing a large budget.